Mobile responsiveness has been a factor in Google’s search algorithm for a few years, but it’s been unclear to what extent. Until now.
Google changed the game. Big time.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
In other words, responsive websites rank higher in search results and non-responsive websites rank lower in search results.
Why should you care about where your website ranks in search results?
The higher your website ranks, the more likely you are to be found. If Google penalizes your website for not being mobile-friendly, fewer people will see it in their search results.
In other words, they won’t know you exist. So yeah, it’s kind of a big deal.
Why did Google do this?
With more than 60% of searches being performed on mobile devices, Google wants to make sure that users get the most relevant and timely results.
Think back to the last time you viewed a non-responsive website on your phone. You had to zoom in, squint, scroll back and forth, and flip the phone around just to read a few lines of text. It’s a complete pain in the ass.
A responsive website provides a mobile-friendly experience that doesn’t frustrate website visitors. Google wants to give people the best experience by providing search results that won’t be a pain in the ass to view on their phones.
What can you do about it?
Take the Google mobile-friendly test to see if your website is responsive or not.
If your website doesn’t pass the test, you have a few options: